AppTrigger Awarded Red Herring North America 100

Red Herring announces AppTrigger as a winner in North America’s Top 100 Most Promising Tech Companies

RHNA AwardRICHARDSON, Texas – May 20, 2009 – AppTrigger, Inc., the leading provider of Service Brokers, today announced that it has been named as a winner by Red Herring for the Red Herring North America 100. The Red Herring North America 100 represents the most promising startups throughout North America that will lead the next wave of disruptive and innovative technologies. The Red Herring editorial team deploys a detailed process to whittle down a pool of 1,000 eligible companies to the 200 Finalists and in a last round decided for the top 100 winners of this important North American award. Evaluations were made on both quantitative and qualitative criteria, such as innovation, financial performance, management, global strategy, and ecosystem integration.

“AppTrigger is proud to be selected among the winners of the Red Herring North America 100. We are honored to be included in such an exclusive list of tech startups,” said Chris Todd, AppTrigger’s president and CEO. “As a company, we have remained focused on providing service providers innovative technologies to protect and leverage their network assets. Our continued growth is a testament to our team’s innovation and dedication.”

Over the last 24 months, AppTrigger has been at the forefront in the development of the Service Broker Product Category as a result of the broadening discussion around 3GPP and SCIM. Service Brokers provide an efficient and effective solution for extending new and existing services. The result is an innovative alternative for protecting and leveraging a service providers  current network assets and application investments while also introducing new services over Next Generation Networks (NGNs). AppTrigger also recently led the formation of the multi-vendor Service Broker Forum aimed at promoting thought leadership and bringing an industry voice to the innovation being delivered in the emerging Service Broker solutions arena.

About Red Herring
Red Herring is a global media company uniting the world's best high technology innovators, venture investors, and business decision-makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation ecosystem, featuring unparalleled insights into the emerging technologies driving the economy. For more information visit www.redherring.com

About AppTrigger, Inc.
With deployments worldwide, AppTrigger is dynamically changing the telecom application delivery marketplace by empowering its customers to insulate their revenue-producing applications from the challenges of the ever evolving fixed-line, mobile, and IP networks. AppTrigger’s Service Broker solution, the Ignite™ Ignite Service Broker, provides a purpose built unique combination of media, signaling, call control, and a family of APIs for multi-network, converged application deployments. In an environment of ongoing network evolution, AppTrigger delivers time to market advantages, reduces application deployment costs, and provides feature transparency across disparate networks. For more information, please visit www.apptrigger.com.

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Media Contact: Corporate Contact:
Dan Sorensen Tamye Oshman
Connect Public Relations AppTrigger, Inc.
(801) 373-7888 (214) 572-7810
dans@connectpr.com toshman@apptrigger.com