Leading Analyst Firm Announces Evolving Telco Service Broker Market
AppTrigger named as key vendor in Yankee Group’s newly defined product category, dedicated to protecting legacy and next-gen network investments
RICHARDSON, Texas – December 17, 2008 – AppTrigger, Inc., the leading provider of telecom application connectivity solutions, today announced that the company has been named as a leading specialist in the new Service Broker Product Category, as detailed in a recent Yankee Group Focus Report. According to Yankee Group, the Service Broker Network Element has developed over the last 24 months as a result of broadening 3GPP discussion around SCIM and the need to address Service Providers requirements for a flexible, efficient and future proof application to network connectivity solution. Service Brokers focus on giving service providers an innovative alternative for protecting and leveraging their current network and application investments while also introducing new services over next generation networks (NGN) such as IMS.
Under the pressure of heavy market saturation and a desperate economic landscape, service providers desire re-usable software solutions that enable the fast introduction of innovative applications, while still flexible enough to take advantage of ARPU on legacy networks. The Yankee Group report examines the new Service Broker product class, which provides an opportunity for service providers to minimize risk associated with introducing new applications on NGN/IMS, while also maximizing existing network infrastructures and the associated large revenue producing customer bases.
Traditional application deployment and inter-working solutions tend to be highly inefficient proprietary vendor specific models which can be cumbersome, costly and time consuming. Findings show that the integration of Service Brokers allow Service Providers to future proof their infrastructure investments; yielding immediate cost savings and providing a future network migration path. Designed for worldwide tier one service providers, the Service Broker sits between the application layer and the core network to provide inter-working and manage connectivity to the evolving network.
“While we all cringe at the thought of another product category, this combination of legacy and NGN application blending, brokering, and orchestration can deliver value that justifies both the creation of a new category and the investment” said Brian Partridge, Director, Enabling Technologies for Yankee Group.
According to the report, there are a number of competing solutions on the market presently with nuanced approaches to solving the issue of application inter-working. In addition to AppTrigger, other vendors cited in the report which provide Service Broker category solutions include jNetx, Convergin, Aepona, Tekelec, Telcordia and Alcatel-Lucent.
“As networks continue to evolve into true NGNs, integrating legacy application investments into NGN/IMS via a Service Broker Network element provides service providers competitive advantage by lowering costs and opening up application across all networks. The market is realizing the need for Service Broker capabilities and AppTrigger’s Ignite Service Broker (Service Broker) meets the market requirements through its innovative combination of service extending, brokering and blending functions” said Chris Todd, President and CEO of AppTrigger.
To link to the full Yankee Group Focus Report: Service Broker Network Element Helps Bridge the Gap Between Legacy and NGN Apps, visit www.apptrigger.com or www.yankeegroup.com.
About AppTrigger, Inc.
With deployments worldwide, AppTrigger is dynamically changing the telecom application delivery marketplace by empowering its customers to insulate their revenue-producing applications from the challenges of the ever evolving fixed-line, mobile, and IP networks. AppTrigger’s Ignite Service Broker provides a purpose built unique combination of media, signaling, call control, and a family of APIs for multi-network, converged application deployments. In an environment of ongoing network evolution, AppTrigger delivers time to market advantages, reduces application deployment costs, and provides feature transparency across disparate networks. For more information, please visit www.apptrigger.com.
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