AppTrigger Introduces
Ignite™ Application Session Controller 9.0
Ignite ASC Offers Seamless Network Migration and
Accelerated Web Services for Tier 1 Service Providers
RICHARDSON, Texas – May 12, 2008 – AppTrigger, Inc., the leading provider of telecom application connectivity solutions, today announced the release of the Ignite™ Application Session Controller (ASC) version 9.0. This newest version of the AppTrigger Ignite™ ASC features key performance enhancements, including support for Bearer Independent Call Control (BICC) and Media Server Markup Language (MSML), ensuring that service providers can continue to support ongoing network evolution while reducing application deployment costs.
With Ignite™ 9.0, AppTrigger continues to address the lack of interworking between legacy and next generation networks, as well as competing architectural agendas between vendors. Traditional application connectivity models create a significant challenge for service providers throughout the application domain. Challenges such as handling mid-call triggers across networks, service brokering among multiple applications, media server load balancing and ensuring applications remain current with the evolving network are just some of the issues that are negatively impacting the service provider’s ability to harvest legacy service ARPU while introducing new applications.
The Ignite™ 9.0 ASC provides a combination of cost and capacity benefits for service providers in several new ways:
- Bearer Independent Call Control (BICC) – The newly integrated BICC support enables service providers to utilize a single call session protocol for both TDM and RTP while maintaining compatibility with UMTS R4.
- Host Media Processing (HMP) – HMP technology provides media processing on general purpose servers while reducing the dependency on dedicated DSP solutions, particularly on low port densities.
- Media Server Markup Language (MSML) – MSML brings rich IP media resource control. MSML is rapidly becoming the standard of choice for applications that need to control NGN media servers due to the simple and widely accepted language foundation.
- Media Resource Brokering (MRB) – Presents significant cost savings by providing media resource abstraction across multiple media server platforms, load balancing and fault detection utilizing the ASC’s proven session control engine. The Media Resources may be SIP plus MSML which exceeds the definition of MRB as defined by the MultiServices Forum implementation agreement (MSF-IA-SIP.014-FINAL).
“The telecom marketplace continues to evolve at a rapid pace and carriers must stay ahead of the curve if they are to continue increasing ARPU from applications and other services,” said Chris Todd, President and CEO of AppTrigger. “The Ignite ASC’s flexibility, innovation and technology bring together a unique set of capabilities that allows complex call control and protocol interworking to take place in a dynamic, real time environment. This technology enables our service provider customers to realize tremendous savings as they deploy new applications and migrate their services to next-generation networks.”
Enhancements made to the Ignite™ software architecture allows the ASC to easily utilize leading edge server technology and distribute Ignite™ software across multiple CPUs or servers. This has enabled the ASC to provide industry leading capacity and performance while continuing to appear as a single network element.
“The Application Session Controller addresses the network and application fragmentation that is costing Tier 1 Service Providers additional application ARPU,” says Brian Partridge of Yankee Group. “Carriers have been hesitant to migrate to NG networks because of the massive architectural investments. With Ignite 9.0, AppTrigger has provided carriers a cost effective means of staying transparent to the constant evolution of networks and leverage legacy application investment with new IP applications.”
The Ignite™ ASC ensures “any to any” application to network connectivity and eliminates the challenges that are not addressed by today’s ad hoc solutions. With its groundbreaking technology, the ASC allows the Service Provider to leverage legacy application into new networks, limits CAPEX on legacy gear and provides connectivity, call control and signaling for new applications in a future proof platform.
AppTrigger’s Ignite ASC version 9.0 is available today.
About AppTrigger, Inc.
With deployments worldwide, AppTrigger is dynamically changing the telecom application delivery marketplace by empowering its customers to insulate their revenue-producing applications from the challenges of the ever evolving fixed-line, mobile, and IP networks. AppTrigger’s Application Session Controller provides a purpose built unique combination of media, signaling, call control, and a family of APIs for multi-network, converged application deployments. In an environment of ongoing network evolution, AppTrigger delivers time to market advantages, reduces application deployment costs, and provides feature transparency across disparate networks. For more information, please visit www.apptrigger.com.
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